Trout land
Live project focused on technical apparel, brand identity and product communication.
Developed through visual direction, apparel graphics, collaboration drops and launch-ready brand assets.
HERON
Self-initiated concept built around technical fishing apparel, layered protection and a refined outdoor identity.
Developed through brand direction, product storytelling, spec visuals and launch-ready campaign assets.
HAZE
Self-initiated lure concept built around predator fishing, rarity and a packaging-led visual identity.
Developed through brand direction, finish systems, product renders and launch-ready presentation assets.